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Packaging
The intensity of the lines on the bottles’ labels represent different concentration of CBD in the products.
Campaign
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HIGH is a brand of pure CBD oils. Pure CBD oils do not contain psychoactive substances, hence suitable for users wishing to benefit from healthy effects of cannabis, without feeling “high” or “stoned” and without fear of negative side effects as anxiety or hunger. The brand aims at creating a positive, calming and relaxing experience, neutralizing any negative connotations of cannabis, presenting it as a positive, healing product. The brand caters to people who are looking for a way to bring peace and tranquility into their daily routine. The manual lines that accompany the products represent the transition from storm to inner peace, but are harmonious and pleasant even in their turbulent version.